Inbound Marketing has become the most cost effective way to promote your community and generate new, high quality leads. With prospects doing much of the initial research on their own and engaging with you later in their buying timeline, Inbound Marketing has never been a better approach for communities and real estate professionals.
What exactly is Inbound Marketing?
Inbound Marketing is based on the concept of pull marketing – attracting customers to you through online content and helpful information. Different from Outbound Marketing, where you push lots of information in front of the customer, inbound does not fight for your prospects attention, and that helps build trust for your community. Think about it – when you are looking for something, what’s one of the first things you do? Google! With Inbound Marketing, your content will be found, generating leads or help potential customers make decisions by providing them with the information they may be looking for.
How does it work?
Inbound Marketing is based on a creating and distributing content online. Most communities already create a wealth of content, whether it’s a brochure, newsletter, or other material you might have created talking about the community or surrounding area. Inbound Marketing can leverage that by distributing relevant bits and pieces to various online channels. Take a newsletter. All of those stories can (and should) be blog posts on your website. Each of those blog posts can be teased on social media multiple times. And all of those things combined can lift your search engine rankings. Then as prospect is doing research, they are much more likely to find you!
That was just a simple example, but by utilizing a bit of research on the front end, with your content and distribution of content in the middle, and ensuring you have a clear conversion funnel (social post to blog post to call to action/landing page, for example) you can target new and existing prospects to attract, convert and close!
People love Inbound Marketing!
Inbound Marketing provides valuable content at the right time and right place. Your prospects will develop a genuine bond with you. It’s not another email in the inbox or ad covering a local news story they are trying to read, but real information that they are looking for when they are looking for it!
There is no better time than now to start Inbound Marketing! Focus3 SalesManager is a natural fit for Inbound Marketing and our partnership with Hubspot, is perfect to help you achieve your goals!