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Bowden’s Market Barometer

http://www.bowdensmarketbarometer.com/

RALPH STEWART BOWDEN, INC.,
Real Estate Counselors
info@bowdensmarketbarometer.com

bowdensmarketbarometer.com

A Newsletter Focusing on Recreational and Resort Community Development
All the Trends that are Fit to Follow . . .

The Market Barometer, an “insider” news medium focusing on positive trends in the golf, country club, residential community, and resort development industry. This newsletter was developed as an alternative to the traditional media maxim that bad news sells. Since 1991, we have revealed countless positive trends, providing direction and support to:

Golf, residential, and resort developers
Home builders
Land planners
Architects
Public relations and advertising professionals
Real estate investors
Lenders and attorneys

Lists, Mailing, Direct Marketing, Data Scrubbing, etc

Dirmark Media, Inc.
Ken Newton
800-681-1717
knewton@dirmarkmedia.com

Dirmark is one of the leading providers of database analytical services and lists (mail, telemarketing, email). With 25 years of direct marketing experience, Dirmark knows how to generate analytical products for identifying the ideal prospect profile. And with the right prospect profile, Dirmark provides relevant demographic, socioeconomic and lifestyle data for creating customized lists. Dirmark is an active member of the Direct Marketing Association

International Mailing Services
Lynn Alderton
800-350-3908
www.internationalmailing.com

IMS offers services to support or enhance your direct mail marketing campaigns. With more than 21 years of expertise in the direct mail marketing industry, IMS is equipped with the knowledge and track record to afford you the best in services for expanding or implementing a successful marketing campaign from concept to door step. Our knowledge of databases, mailing lists, postal regulations, and our state of the art automation ensures your direct mail campaigns are run efficiently and on-target! In conjunction with our services, we have partnered with IMS Creative to assist our clients with design, print, and web-site production.

Sales and Marketing Consultancy

Echelon Sales
Wilson Greene, Jim Matoska, Craig Wheeler, John Pinter, Jennifer Kelly
www.echelonsales.com

Echelon has established a reputation in the real estate industry as the leader in the marketing and sales of luxury resort and private club communities. Each Principal of Echelon has over 15 years of personal experience in the sales, marketing and management of amenity-oriented communities. As a company, Echelon has managed the sales and marketing for some of America’s premier resorts and private clubs in North America and the Caribbean. While acting as the in-house sales and marketing arm of the Ginn Clubs and Resorts, Echelon directly managed 13 Ginn communities and over 300 sales, marketing and administrative personnel, setting real estate sales records in Florida, South Carolina, North Carolina and the Bahamas. By strategically utilizing a mix of traditional, day to day sales and marketing programs combined with event-driven programs, Echelon sold over 10,000 properties for The Ginn Company during their seven-year tenure, totaling over $5.5 billion.

Waypoint Real Estate Consulting
Myles Newell, David Hurst, Tara Bonner
http://www.wptrealestate.com/inner/main.html

Mariners have used waypoints as a way to navigate through unfamiliar waters to reach their final destination safely. There is much more to plotting a course than knowing where you want to end up. Many times the challenge comes from the ability to reach all of the plotted waypoints which ensures you will end up at your final destination. Focus and expertise can assuredly keep you on course. Waypoint Real Estate Consulting brings this same philosophy to Real Estate Sales and Marketing. The easiest thing to define for a Developer, Builder, or Sales Manager is what you want to accomplish. The difficulty arises in planning how to accomplish it. The Waypoint Sales and Marketing Process acts as a stepping stone towards achieving your goals. We have proven dynamic sales and marketing programs serving as waypoints to your success and reaching your sales goals. Waypoint offers three levels of services: Sales Training, Sales and Marketing Consulting, and Sales and Marketing Management. To learn more contact us today.

HillMullikin
Chris Hill, Jami Mullikin
www.hillmullikin.com

Follow Our Lead. Leads Will Follow.Hill Mullikin is a Strategic Real Estate Marketing Firm founded in sales strategy. Although we’re not a sales company, we think like one. We apply years of practical marketing experience with successful real estate sales teams to everything we do. It’s this strategic insight, this simple clarity that permeates our work and makes it so effective.Enough about us. Let’s talk about how Hill Mullikin can help you.

Garrity Marketing Group
Jay Garrity, Jim Formichella, Susan Caruso
www.garritymarketinggroup.com

GMG provides strategic marketing solutions tailored to each client’s specific needs. We are a full service, integrated advertising and marketing company providing a range of research, planning, creative, media, interactive, direct response, sales promotion, event marketing, planning and management as well as public relations services.

PR /Copywriting

Hughes PR
Raleigh, NC
919.601.8252
jimhughespr.com

Jim Hughes has over 25 years experience in public relations consulting, specializing in resort and residential golf communities. During this period, he has provided public relations and strategic communications services to more than 20 communities, helping to generate over $2.5 billion in property sales. Hughes PR services include media relations, strategic communications planning, brochures, news releases and media kits, newsletters, website development, database marketing and by-lined articles for industry and business publications.

Print and Web Media

Signal Design, Inc.
Jim Ellis
www.signalinc.com

Signal is a design, marketing and technology firm that uses creative power to produce engaging communications projects in diverse media. Offering a diverse menu of specialized experience in the construction and real estate industry, Signal can assist with every aspect of planning, design and delivery of your marketing campaign. The company has pioneered a suite of web-based real estate sales and marketing tools including LaunchManager™, a powerful system that integrates and automates the key phases of property launch events.

Established in 1992, Signal has studios located in Raleigh and Wilmington, North Carolina, and has evolved into one of the region’s largest creative services companies. More information about Signal is available at http://www.signalinc.com

RPI Media
Dave Robertson
www.rpisales.com

RPI Media produces real estate shows across the country and publishes Living Southern Style, the ultimate relocation, retirement and lifestyle magazine. The company also runs several websites designed to help those looking to relocate and produces an annual How to Choose the Right Place guide for consumers searching for resort and retirement properties.

Carolina Living
Pat and Leyla Mason
www.carolinaliving.com

Since 1986, more than ten million people have relied on the CarolinaLiving.com Guide and 400 page site as a resource to better life and times. These combined marketing tools will “register” at least 6,000 families a year who will complete the 26-question, Carolina Lifestyle Survey™ as they seek shelter opportunities. The firm also produces the Carolina In-migration Research Briefing, a two hour workshop for residential development teams and destination marketing organizations. The interactive Briefing unveils $300,000 in research and has been attended by 12,000 people.

Training

Echelon Sales
(see Sales and Marketing Consultancy above)

Waypoint Real Estate
(see Sales and Marketing Consultancy above)

Marketing & Sales Institute
Terry Weaver
www.msicorp.us

Since 1987, MSI has provided invaluable guidance and resources to developers, managers, and sales executives of planned, luxury communities around oceans, lakes, and rivers, mountains, and golf courses. Customized marketing programs have been developed for them. Thousands of new and experienced sales executives have been and continue to be trained in the art – and it is an art – of selling this specific type of real estate.