2009: New Year – New Opportunities

  • It’s time to review what’s working and start implementing your plans. Everyone approaches this differently – all that matters is that the path you choose works for you. I’ve been digging through some of my notes and had a one I would like to share with you.

  • Jim Ellis has a friend/business associate, John Spence, who is an executive trainer, consultant, speaker – and he writes a blog on Achieving Business Excellence. His November post: Some Ideas on Creativity and Failure struck a chord with me. While this is not specific to the real estate business, it applies to anyone’s business plan. All the critical elements are there – fear of failure, recognizing opportunity, repeating opportunity, know your data . . . take a look and remember to subscribe. Good stuff.

    Final thoughts…
    Here’s a checklist I run down periodically. . . . Good accurate data is what gives us the knowledge to produce better results. Let us know if you need assistance with any of these.

    Do you know …

  • Your current Buyer / target buyer profile?
  • How many leads are truly active and viable (complete data)?
  • - if they’re “done” mark them and move on.
  • What media is producing sales – and at what cost?
  • Have you set your teams 2009 individual goals in MyFocus?
  • Review ALL your active templates, letters, messages, signatures – watch for dated info.
  • Update your qualifier questions.
  • Refresh your signature for your email messages (make sure all the links are correct).
  • Action Cycle / Step review (frequency and type of contacts).
  • Postal Codes – Effective this past November the post office requires quarterly NCOA updates to qualify for database mailing postal discounts.
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