Welcome to the first edition of InFocus, your on-line real-time resource for real estate sales and marketing professionals.Our vision is to create a quick and easily accessed place where you can go for information, advice and encouragement to help you navigate more efficiently through today’s challenging real estate market.It’s also intended to be a sharing environment, where everyone is invited to contribute ideas and techniques that have helped their communities build interest, increase traffic and produce more sales.We’ve assembled a team of the top professionals in our industry and asked them to share with you the secrets behind their success. For example, in this issue, Jim Ellis of Focus-3 gives you the scoop on how PURLs can help you personalize your marketing message to each prospect; Myles Newell of Waypoint Consulting tells you how to make that first phone call count; and Larry Smith talks about how you can see and seize opportunities in a tough market.We also are introducing a section called Ask the Help Desk, chock-full of helpful tips on how to use Focus-3 to its full advantage. And in future issues we plan to have blogs on a variety of interesting topics. In a marketplace like today’s, we need all the help we can get to work smarter and more productively.Again, welcome to InFocus! Please call me at 919 654 7359 or email Kristy@Focus-3.com if you have any questions or would like to contribute ideas, suggestions or articles to us. I look forward to hearing from you.

Get to know your prospects better.
Free database enhancement and profile analysis for Focus3 clients.

In these tough economic times you need key information to help generate savings, gain an edge on the competition, and pinpoint optimal prospects. Through Focus3′s business partner Dirmark Media, you can obtain this key information with a FREE database enhancement and profile analysis.

With your commitment to purchase just 35,000 qualified prospecting names, Dirmark will enhance up to 10,000 records from your database (at no charge) with the following information:

•Income
•Age
•Length of Residence (used to infer available equity)
•Net Worth

*Other demographic/lifestyle information available for minimal fee

Focus3 will integrate this appended information into your database at no cost, and you can use it to make better informed evaluations on how to handle your leads. For example, you may decide to maximize resources for the best qualified leads – while reserving fewer mailings and resources to the lower level leads.

Along with the database enhancement you’ll receive a free Customer Profile Analysis, which will describe your ideal customer per appended qualifiers. You can use this valuable report to determine your preferred criteria for the 35,000 new prospecting names from Dirmark, which you’re not obligated to select and order until October 1st. This provides ample time to plan your fall mailings and campaigns, and with direct mail still outperforming any other media, now is the perfect opportunity to leverage the advantages of an optimized prospect database – free of charge.

To learn more about the free database enhancement and profile analysis, contact David White at Dirmark Media, 888-395-6727.