I was thinking about how I communicate to members on my team here at F3. We tend to be very goal driven, whether thats product development or sales enablement. But end of day the times we are most successful is when we are process oriented. It keeps us out of the spin cycle that causes us to beat a dead horse or to drop good ideas. It always helps us to reach our goals faster and more efficiently. In fact, I started thinking about this more when I realized how that applies to everything we do.
For example, grocery shopping – if I go to the store with just my goal in mind, to feed my family, I tend to overspend and miss necessaries. When I follow my process – which looks something like 1. Evaluate the fridge 2. Clip Coupons 3. Consider this weeks Diet of choice 4. Make List - I tend to spend much less and end up with much more.
Just like that silly example, the same can be said for sales process. A solid sales process will lead to an effective and efficient sales cycle. Now more than ever we need to think about our sales funnel and how we can nurture all the opportunities without taking away attention from the hottest of leads. Process oriented sales drives the market forward for sales sake. It builds real relationships with our leads which is more critical then ever.
Think about your sales process. Are you focused on process to meet goals?