CRM Technology Panel

Highlights from the recent MSI Marketing Summit held recently in Jacksonville, Florida -- submitted by Jim Ellis

Welcome to InFocus!

Your on-line real-time resource for real estate sales and marketing professionals. An easily accessed resource for information, advice and encouragement to help you navigate more efficiently through today’s challenging real estate market.

Incredible Offer!

In these tough economic times you need key information to help generate savings, gain an edge on the competition, and pinpoint optimal prospects. Through Focus3's business partner Dirmark Media, you can obtain this key information with a FREE database enhancement and profile analysis.

“1″ is the loneliest number and the MOST Effective!

While many media channel venues are effective, Direct Mail still stands out as the leader in response versus cost. Email campaigns may be less expensive, but there is a great percentage of your target market that may not even see the email due to spam filters, deletions based on a single header line, no obtainable email address or the ever-changing of the recipient's email address. Magazines and Newspapers may be read by a large group, but may not reach your specific prospect or quite often your ads are passed over quickly by the viewer in lieu of reading the articles, which is their intended use of the magazine or newspaper. Radio and TV reaches a wide audience but has a weak staying presence because there is nothing tangible to review at the time when decision making is being done.

A Little Goes A Long Way… www.kiva.org

In December of 2007 we here at Focus 3 were lucky enough to receive a very heartfelt Christmas gift from Allen Cantwell. It was a Gift Certificate to an amazing website, Kiva.org. When I received the Company announcement telling us what we received I was immediately excited and wanted to make sure everyone on our team was aware of how great an organization this was. I found the site a year prior after watching an episode of "Oprah" and have been a part of it ever since.

First Call…

An indepth step-by-step review your teams can apply today -- keep new leads hooked!